Stockholm Postcards – Sasha Kolesnik

Art Direction / Illustration / Print

Stockholm Postcards

CLIENT: Personal
YEAR: 2019

I really enjoy doing personal projects as they are not only a great way to do something you are passionate about at the moment and practice some skills, but also could be a base for upcoming commissions and collaborations. This time it happened just like that

THE
CHALLENGE

THE CHALLENGE

This February I decided to start a 1-month drawing challenge. The idea was to explore the city I recently moved to and try to convey my impression in little digital illustrations. Every day I was walking around different neighbourhoods, taking lots of photos, discovering amazing places both well-known and hidden.

ILLUSTRATIONS

All in all I made 28 illustrations of different places and things somehow related to Stockholm. Buildings like city hall, castle, museum and library; subway; quay and cliff views; local food, transport and fauna; cozy cafe and bakery, flower shop, symbolical items etc. Illustrations were made in Procreate for Ipad Pro.

In the first few illustrations I came up with a color palette that I was using later in all of them. Despite the cold winter weather it consists of warm colors mostly — that corresponds with my feeling of the city. This time I experimented with textures so there are a lot of them

POSTCARDS

Every day I posted a new illustration to Instagram to keep myself motivated, and several times was asked if these are available as postcards. That made me think.. why not? So I decided to print some when the challenge was finished.

My favourite part of the whole process was taking photos of my freshly printed postcards in front of landmarks they displayed!

THE
RESULT

THE RESULT

So it started as a personal drawing challenge and as a result a have postcards that people are willing to buy and I'm happy to send to my friends and family outside of Sweden. I also collaborated with a local tour guide and blogger Ira Stomberg, so postcards are avaliable now at her walking tours! This project definitely was an exciting experience.