Art Direction / Visual identity
Art Direction / Visual identity
Art Direction / Visual identity
Art Direction / Visual identity
Personal Identity
Personal Identity
Personal Identity
Personal Identity
CLIENT: Personal
YEAR: 2018
CLIENT: Personal
YEAR: 2018
CLIENT: Personal
YEAR: 2018
CLIENT: Personal
YEAR: 2018
Recently I had an idea to create visual identity for myself. Turned out that being your own client can be really tricky. It is much easier to understand client needs when you're working for someone else. You look at the project from the outside and don’t take everything so personally.
Recently I had an idea to create visual identity for myself. Turned out that being your own client can be really tricky. It is much easier to understand client needs when you're working for someone else. You look at the project from the outside and don’t take everything so personally.
Recently I had an idea to create visual identity for myself. Turned out that being your own client can be really tricky. It is much easier to understand client needs when you're working for someone else. You look at the project from the outside and don’t take everything so personally.
Recently I had an idea to create visual identity for myself. Turned out that being your own client can be really tricky. It is much easier to understand client needs when you're working for someone else. You look at the project from the outside and don’t take everything so personally.
THE
CHALLENGE
THE CHALLENGE
THE CHALLENGE
Basically what I needed was some sort of a logotype (monogram or other mark) and additional graphics to construct different backgrounds and images. All this should be based on my personality, taste in colors and graphic design.
Basically what I needed was some sort of a logotype (monogram or other mark) and additional graphics to construct different backgrounds and images. All this should be based on my personality, taste in colors and graphic design.
Basically what I needed was some sort of a logotype (monogram or other mark) and additional graphics to construct different backgrounds and images. All this should be based on my personality, taste in colors and graphic design.
Basically what I needed was some sort of a logotype (monogram or other mark) and additional graphics to construct different backgrounds and images. All this should be based on my personality, taste in colors and graphic design.
VISUAL
CONCEPT
VISUAL CONCEPT
VISUAL CONCEPT
In the logo and additional graphics I wanted to combine strict geometry with irregular natural shapes because these two things inspire me a lot. While sketching, I noticed that my initials S and K look like combination of three line types: straight, wavy and zig-zag. So I decided to use them in the logo mark.
In the logo and additional graphics I wanted to combine strict geometry with irregular natural shapes because these two things inspire me a lot. While sketching, I noticed that my initials S and K look like combination of three line types: straight, wavy and zig-zag. So I decided to use them in the logo mark.
In the logo and additional graphics I wanted to combine strict geometry with irregular natural shapes because these two things inspire me a lot. While sketching, I noticed that my initials S and K look like combination of three line types: straight, wavy and zig-zag. So I decided to use them in the logo mark.
In the logo and additional graphics I wanted to combine strict geometry with irregular natural shapes because these two things inspire me a lot. While sketching, I noticed that my initials S and K look like combination of three line types: straight, wavy and zig-zag. So I decided to use them in the logo mark.
VISUAL
DESIGN
VISUAL DESIGN
VISUAL DESIGN
The final logo is a monochrome square mark that can be combined with additional patterns and with my name (you can see it in the header of this website). Patterns are designed using the same geometrical forms plus some soft natural shapes.
The final logo is a monochrome square mark that can be combined with additional patterns and with my name (you can see it in the header of this website). Patterns are designed using the same geometrical forms plus some soft natural shapes.
The final logo is a monochrome square mark that can be combined with additional patterns and with my name (you can see it in the header of this website). Patterns are designed using the same geometrical forms plus some soft natural shapes.
The final logo is a monochrome square mark that can be combined with additional patterns and with my name (you can see it in the header of this website). Patterns are designed using the same geometrical forms plus some soft natural shapes.
BRANDED
MEDIA
BRANDED MEDIA
BRANDED MEDIA
This visual identity is used mostly on my website and social networks, but I have plans to print business cards and maybe a portfolio book.
This visual identity is used mostly on my website and social networks, but I have plans to print business cards and maybe a portfolio book.
This visual identity is used mostly on my website and social networks, but I have plans to print business cards and maybe a portfolio book.
This visual identity is used mostly on my website and social networks, but I have plans to print business cards and maybe a portfolio book.
THE
RESULT
THE RESULT
THE RESULT
Acting both as a client and as a designer for this project was an interesting task and not as simple as it seemed at first. It required a lot of self-reflection and setting certain restrictions for myself. Eventually, me-designer had a fun time and a good opportunity to practice and me-client stayed quite pleased with the result.
Acting both as a client and as a designer for this project was an interesting task and not as simple as it seemed at first. It required a lot of self-reflection and setting certain restrictions for myself. Eventually, me-designer had a fun time and a good opportunity to practice and me-client stayed quite pleased with the result.
Acting both as a client and as a designer for this project was an interesting task and not as simple as it seemed at first. It required a lot of self-reflection and setting certain restrictions for myself. Eventually, me-designer had a fun time and a good opportunity to practice and me-client stayed quite pleased with the result.
Acting both as a client and as a designer for this project was an interesting task and not as simple as it seemed at first. It required a lot of self-reflection and setting certain restrictions for myself. Eventually, me-designer had a fun time and a good opportunity to practice and me-client stayed quite pleased with the result.
TEAM:
TEAM:
TEAM:
TEAM:
Sasha Kolesnik
Art Direction, Visual Concept, Logo Design, Visual Identity
Sasha Kolesnik
Art Direction, Visual Concept, Logo Design, Visual Identity
Sasha Kolesnik
Art Direction, Visual Concept, Logo Design, Visual Identity
Sasha Kolesnik
Art Direction, Visual Concept, Logo Design, Visual Identity
If you need a visual identity, feel free to contact me with any questions 
If you need a visual identity, feel free to contact me with any questions
If you need a visual identity, feel free to contact me with any questions
If you need a visual identity, feel free to contact me with any questions
More projects
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© 2018 Sasha Kolesnik
Buy me a coffee!
© 2018 Sasha Kolesnik
Buy me a coffee!
