Art Direction / Visual identity

Art Direction / Visual identity

Art Direction / Visual identity

Art Direction / Visual identity

Personal Identity

Personal Identity

Personal Identity

Personal Identity

CLIENT: Personal
YEAR: 2018

CLIENT: Personal
YEAR: 2018

CLIENT: Personal
YEAR: 2018

CLIENT: Personal
YEAR: 2018

Recently I had an idea to create visual identity for myself. Turned out that being your own client can be really tricky. It is much easier to understand client needs when you're working for someone else. You look at the project from the outside and don’t take everything so personally.

Recently I had an idea to create visual identity for myself. Turned out that being your own client can be really tricky. It is much easier to understand client needs when you're working for someone else. You look at the project from the outside and don’t take everything so personally.

Recently I had an idea to create visual identity for myself. Turned out that being your own client can be really tricky. It is much easier to understand client needs when you're working for someone else. You look at the project from the outside and don’t take everything so personally.

Recently I had an idea to create visual identity for myself. Turned out that being your own client can be really tricky. It is much easier to understand client needs when you're working for someone else. You look at the project from the outside and don’t take everything so personally.

cover

THE
CHALLENGE

THE CHALLENGE

THE CHALLENGE

Basically what I needed was some sort of a logotype (monogram or other mark) and additional graphics to construct different backgrounds and images. All this should be based on my personality, taste in colors and graphic design.

Basically what I needed was some sort of a logotype (monogram or other mark) and additional graphics to construct different backgrounds and images. All this should be based on my personality, taste in colors and graphic design.

Basically what I needed was some sort of a logotype (monogram or other mark) and additional graphics to construct different backgrounds and images. All this should be based on my personality, taste in colors and graphic design.

Basically what I needed was some sort of a logotype (monogram or other mark) and additional graphics to construct different backgrounds and images. All this should be based on my personality, taste in colors and graphic design.

stuff

VISUAL
CONCEPT

VISUAL CONCEPT

VISUAL CONCEPT

In the logo and additional graphics I wanted to combine strict geometry with irregular natural shapes because these two things inspire me a lot. While sketching, I noticed that my initials S and K look like combination of three line types: straight, wavy and zig-zag. So I decided to use them in the logo mark.

In the logo and additional graphics I wanted to combine strict geometry with irregular natural shapes because these two things inspire me a lot. While sketching, I noticed that my initials S and K look like combination of three line types: straight, wavy and zig-zag. So I decided to use them in the logo mark.

In the logo and additional graphics I wanted to combine strict geometry with irregular natural shapes because these two things inspire me a lot. While sketching, I noticed that my initials S and K look like combination of three line types: straight, wavy and zig-zag. So I decided to use them in the logo mark.

In the logo and additional graphics I wanted to combine strict geometry with irregular natural shapes because these two things inspire me a lot. While sketching, I noticed that my initials S and K look like combination of three line types: straight, wavy and zig-zag. So I decided to use them in the logo mark.

concept

VISUAL
DESIGN

VISUAL DESIGN

VISUAL DESIGN

The final logo is a monochrome square mark that can be combined with additional patterns and with my name (you can see it in the header of this website). Patterns are designed using the same geometrical forms plus some soft natural shapes.

The final logo is a monochrome square mark that can be combined with additional patterns and with my name (you can see it in the header of this website). Patterns are designed using the same geometrical forms plus some soft natural shapes.

The final logo is a monochrome square mark that can be combined with additional patterns and with my name (you can see it in the header of this website). Patterns are designed using the same geometrical forms plus some soft natural shapes.

The final logo is a monochrome square mark that can be combined with additional patterns and with my name (you can see it in the header of this website). Patterns are designed using the same geometrical forms plus some soft natural shapes.

logo_m
patterns
colors

BRANDED
MEDIA

BRANDED MEDIA

BRANDED MEDIA

This visual identity is used mostly on my website and social networks, but I have plans to print business cards and maybe a portfolio book.

This visual identity is used mostly on my website and social networks, but I have plans to print business cards and maybe a portfolio book.

This visual identity is used mostly on my website and social networks, but I have plans to print business cards and maybe a portfolio book.

This visual identity is used mostly on my website and social networks, but I have plans to print business cards and maybe a portfolio book.

book5
phone
cards

THE
RESULT

THE RESULT

THE RESULT

Acting both as a client and as a designer for this project was an interesting task and not as simple as it seemed at first. It required a lot of self-reflection and setting certain restrictions for myself. Eventually, me-designer had a fun time and a good opportunity to practice and me-client stayed quite pleased with the result.

Acting both as a client and as a designer for this project was an interesting task and not as simple as it seemed at first. It required a lot of self-reflection and setting certain restrictions for myself. Eventually, me-designer had a fun time and a good opportunity to practice and me-client stayed quite pleased with the result.

Acting both as a client and as a designer for this project was an interesting task and not as simple as it seemed at first. It required a lot of self-reflection and setting certain restrictions for myself. Eventually, me-designer had a fun time and a good opportunity to practice and me-client stayed quite pleased with the result.

Acting both as a client and as a designer for this project was an interesting task and not as simple as it seemed at first. It required a lot of self-reflection and setting certain restrictions for myself. Eventually, me-designer had a fun time and a good opportunity to practice and me-client stayed quite pleased with the result.

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TEAM:

TEAM:

TEAM:

TEAM:

Sasha Kolesnik
Art Direction, Visual Concept, Logo Design, Visual Identity

Sasha Kolesnik
Art Direction, Visual Concept, Logo Design, Visual Identity

Sasha Kolesnik
Art Direction, Visual Concept, Logo Design, Visual Identity

Sasha Kolesnik
Art Direction, Visual Concept, Logo Design, Visual Identity

If you need a visual identity, feel free to contact me with any questions 🙂

If you need a visual identity, feel free to contact me with any questions 🙂

If you need a visual identity, feel free to contact me with any questions 🙂

If you need a visual identity, feel free to contact me with any questions 🙂

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